Writing
Field notes from seven years of SEO and AI visibility work.
OCTOBER 2026 · 6 min read
Why AEO is not just SEO with a new acronym
A field guide to the practical differences between optimizing for search engines and optimizing for the models that increasingly answer in their place.
Read →OCTOBER 2026 · 5 min read
The three on-page changes that move rankings fastest
After seven years of audits, the same three fixes still produce most of the early wins. Here's what they are and how to do them well.
Read →OCTOBER 2026 · 7 min read
What seven years of B2B SEO taught me about content
Lessons from scaling organic at Deel and from individual consulting — what worked, what didn't, and which assumptions I had to throw out.
Read →OCTOBER 2026 · 8 min read
How to audit your site for AI search visibility
A repeatable framework for checking whether ChatGPT, Perplexity, and Google's AI Overviews are surfacing you in your category.
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