SEO that earns
real customers.
I help Armenian-owned businesses, B2B companies, and B2C brands grow their visibility on Google and in AI search. Seven years of SEO and content strategy practice — where I gained most of my expertise at Deel and Superside.
Four practices, done well.
On-page & technical SEO
I rewrite and restructure the parts of your site that determine whether you show up in search. Page titles, headings, descriptions, internal linking, schema, site architecture — done with senior judgment about what actually moves the needle.
- Full on-page audit and rewrite
- Technical SEO and schema implementation
- Site architecture and internal linking
Local SEO
For restaurants, jewelers, insurance brokers, professional services, and any business that depends on local customers. Google Business Profile optimization, local citations, review strategy, location pages, and the schema that tells Google exactly where you are and what you sell.
- Google Business Profile optimization
- Local citations and NAP consistency
- Review strategy and reputation management
AEO / AI search optimization
AI search is where SEO is heading. I help businesses become visible in ChatGPT, Perplexity, Claude, and Google's AI Overviews — through structured content, citation-worthy assets, and authority signals that language models actually surface.
- AI visibility audit (Profound, Peec AI)
- Prompt-based content strategy
- Citation and authority building
Content strategy
Articles, guides, and pages built for actual humans and for the search systems that reward depth. Not keyword stuffing, not AI-generated filler — content that earns links, citations, and rankings because it's worth reading.
- Topic clustering and content planning
- Briefs for in-house or freelance writers
- Full-service content production
A senior approach, sized for small teams.
Discovery
A 45-minute call to understand your business, your audience, and what "more customers" actually means for you. Sometimes the answer is SEO. Sometimes it isn't. I'll tell you which.
Audit
A one-page diagnostic of your current site, written in plain English. What's broken, what's missing, what's costing you visibility. Always prioritized by impact.
Execution
We pick two or three things that matter most and I do the work. Strategy and execution together — no handoff to a junior. Title tags rewritten, content drafted, schema added, pages restructured.
Measurement
Monthly reports written for humans, not for vanity. What changed, what it means for your business, and what's next.
Who this is for.
I work with
- Armenian-owned businesses — restaurants, jewelers, professional services, retail, insurance, and more.
- B2B SaaS and tech companies — particularly Series A through Series C, where SEO becomes a real channel.
- B2C service businesses with high-consideration purchases — health, finance, legal, education, consulting.
- Established local businesses ready to invest in organic growth.
- Founders and marketing leads who want senior SEO judgment without an agency retainer.
I don't work with
- Large-catalog ecommerce (1000+ SKUs).
- Content farms or aggregator sites.
- Anyone who wants to "game the system" or chase tactics over substance.
- Brands looking for the cheapest possible option.
Selective by design. I take on three to five clients at a time.
Writing & talks.
Why AEO is not just SEO with a new acronym
A field guide to the practical differences between optimizing for search engines and optimizing for the models that increasingly answer in their place.
Read →The three on-page changes that move rankings fastest
After seven years of audits, the same three fixes still produce most of the early wins. Here's what they are and how to do them well.
Read →What seven years of B2B SEO taught me about content
Lessons from scaling organic at Deel and Superside — what worked, what didn't, and which assumptions I had to throw out.
Read →How to audit your site for AI search visibility
A repeatable framework for checking whether ChatGPT, Perplexity, and Google's AI Overviews are surfacing you in your category.
Read →Subscribe to be notified when new pieces go live.
About
I'm Anna Grigoryan. I've spent the last seven years doing SEO and content strategy work — most recently at Superside, where I lead AI visibility strategy for an enterprise creative-services company, and before that at Deel during its hypergrowth years. Earlier in my career, I worked at SEO agencies across many different client types — which is where I learned how SEO actually works for small and mid-size businesses, not just unicorns.
Based in Yerevan, I work primarily with Armenian-owned businesses in Los Angeles and beyond, B2B companies, and B2C service brands. I'm drawn to working with Armenian-owned businesses in particular — there's something meaningful about helping the community I come from grow.
I take on a small number of consulting clients on the side because the work I do at scale doesn't always let me see a single page rewrite change someone's business. Consulting brings me closer to the craft.
Start with a free audit.
Send me your URL and a sentence about what you want more of — bookings, walk-ins, leads, organic traffic, anything specific. I'll send back a one-page audit within five business days. No call required, no pitch attached.