Article in progress — full piece coming soon.
In the meantime, here's the thesis: AEO and SEO share roots, but the mechanics differ in ways that matter. Search engines rank pages; language models synthesize answers from sources they trust. The asset you produce, the way you structure it, and the signals that earn citation are not the same as the ones that earn a blue link. Treating them as one discipline produces work that underperforms in both.
In the meantime, here's the thesis: AEO and SEO share roots, but the mechanics differ in ways that matter. Search engines rank pages; language models synthesize answers from sources they trust. The asset you produce, the way you structure it, and the signals that earn citation are not the same as the ones that earn a blue link. Treating them as one discipline produces work that underperforms in both.
