Article in progress — full piece coming soon.
In the meantime, here's the thesis: Most sites are leaving rankings on the table in three predictable places: title tags that don't match intent, headings that fail to declare topic, and internal links that don't pass authority to the pages that need it. Fix these three before anything else and you'll see movement within weeks, not quarters.
In the meantime, here's the thesis: Most sites are leaving rankings on the table in three predictable places: title tags that don't match intent, headings that fail to declare topic, and internal links that don't pass authority to the pages that need it. Fix these three before anything else and you'll see movement within weeks, not quarters.
